Raymond Frost , Alexa K. Fox , Judy Strauss
by Admin
Posted on 18-12-2022 07:45 PM
Awad, elias m. (2004). Electronic commerce: from vision to fulfillment (2nd ed. ). Boston: pearson/prentice hall. Strauss, judy, el-ansary, adel, and frost, raymond (2005). E-
marketing
. Upper saddle river, nj: pearson/prentice hall. Zhao, jensen j. (2003).
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What are the Types of E-Marketing?
And last but not least, we’ve got
digital marketing
. Digital
marketing
is perhaps the most all-encompassing term of the three. It includes both
internet
marketing and emarketing. It’s also going to
include
almost any
type
of marketing that has anything to do with a digital interface—everything is lumped together under this one umbrella. Examples of tactics and focal points exclusive to digital marketing include:
databases that contain market
research
or audience information
tv commercials
some aspects of digital marketing are extremely modern and forward-thinking, like push notifications.
Others, like electronic billboards or even tv commercials, may be becoming outdated, with high costs and lower payoff than other
types
of internet marketing.
2. Social Media Marketing
E-marketing means electronic marketing. Online marketing, internet marketing, and web marketing are other words for e-marketing. E-marketing involves using the internet to promote products and services. Some e-marketing types include email marketing, social media marketing , video marketing, among others. Email remains one of the most worthwhile online marketing strategies today influencer marketing is a form of social media marketing. The purpose of video marketing is to increase engagement using social activity around a specific video. Sem provides a quick way to reach customers that are searching for specific products. E-marketing aligns with the way consumers make purchasing decisions. The word e-marketing is more known as online marketing, internet marketing, or web marketing.
E-marketing (electronic marketing), also known as internet marketing , web marketing, digital marketing, or online marketing, is marketing done through the internet on online channels . E-marketing is the process of marketing a product or service offering using the internet to reach the target audience on smartphones, devices, social media etc. E-marketing not only includes marketing on the internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers. Like many other media channels, e-marketing is also a part of integrated marketing communications (imc), which helps a brand grow across different channels.
Social media marketing taps into the connections and information people have across social media. An estimated 3. 6 billion people worldwide have at least one social media page , making this a reliable platform to reach potential customers. Social media marketing involves building a strong page with an engaged following where you can speak directly with existing and prospective customers. You can also use ppc on social media to create ads that appear to people in your target demographic.
email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived. email marketing can help you build a relationship with your audience while also driving traffic to your blog , social media , or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most. Email marketing also allows you to run a/b tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails.
4. Search Engine Marketing
Internet marketing uses several techniques and strategies to drive online traffic, leads, and sales. Online marketing involves using these major strategies: 1. Search engine optimization ( seo ) search engine optimization ( seo ) is the process of optimizing your website to rank higher in search results. This strategy helps you appear in more relevant search results, so you can drive more qualified traffic to your site. Much of seo involves increasing your rank in search by using techniques to: research and incorporate search terms ( keywords ) that your target audience uses into your content generate high-quality content that provides your audience with relevant answers to the questions they make.
Content marketing is marketing focused on creating , publishing and distributing content to your targeted audience, online. You can do this in numerous different ways. For example, writing content on your website, posting videos on youtube, or providing easy-to-read infographics which summarise reports and studies. In fact, content marketing works closely with other internet marketing- like search engine optimisation. Furthermore, content marketing can be a powerful growth driver for your business. However, it can be difficult. The entire point of content marketing is to increase your visibility. To do it correctly, you will need to provide relevant and useful content to your prospects and customers.
Pay-per- click refers to paid advertisements and promoted search engine results . This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like seo, ppc is a way to increase search traffic to a business online. Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before youtube videos and in ads in mobile apps. One of the other things that differentiate pay-per-click from seo is that you only pay for the results.
Online marketing is a relentless race for more eyeballs, clicks, likes, and shares. Due to the revenues from advertising, websites offer much for free and hence, online marketing reduces the costs for users . On the other hand, sometimes, online marketing becomes so intrusive and invasive that alarms consumer rights advocates. website owners need to optimize their websites for better search engine placement and seo or search engine optimization is used to achieve this. The success of online marketing is also determined not only by the eyeballs and views but also by how many clicks have been converted into online sales .
1. Provides a Global Reach
Some salient features of e-marketing are, e-marketing provides firms the opportunity for global marketing. It is less expensive compared to other traditional means of marketing. It enables buying and selling of products from anywhere making the whole process of marketing easier. It allows the marketer to reach its targeted customers in a broad range of ways . Buyers are flooded with choices of products, services , and their sellers. It provides a vast array of information to both the buyer and seller. It is interactive in nature, both in terms of eliciting a response or providing an instant response. This is a unique quality in today’s competitive market.
Benefits of e-marketing include: global reach - a website allows you to find new markets and trade globally for only a small investment. Lower cost - a well-planned e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Trackable, measurable results - web analytics and other online metric tools make it easier to establish how effective your campaign has been. You can get detailed information about how customers use your website or respond to your advertising. Personalisation - if your customer database is linked to your website, then whenever someone visits the site , you can greet them with targeted offers.
In today’s times, where most of the work and transactions are occurring through online modes, it becomes necessary for marketers to reach out to customers through the proper channels. Smartphones, tablets, smart tvs, and laptops are used globally to operate businesses and buy and sell goods. E-marketing benefits reach your audience on these and traditional offline channels. Sometimes for some offerings, e-marketing is the only feasible option. E-marketing is very transparent in terms of its effectiveness than offline marketing. One thing that makes e-marketing stand out is calculating the impact in real- time . As a result, marketers can witness the performance and tweak the messaging accordingly, which can be very useful compared to offline marketing.
It can have a global reach . start up costs can be very low. You can easily engage with your targeted market segment. It is easy to monitor and control: you can get instant feedback on roi. Speed: information can almost be instantaneous.